Friday, March 12, 2010

SpoofCard-Fake Caller ID, Change Your Voice

SpoofCard offers the ability to change what someone sees on their caller ID display when they receive a phone call. Simply dial the toll free number and then your PIN. You'll then be prompted to enter the destination number followed by the phone number to appear on caller ID. It's that easy!

is spoofcard legal?

Yes. Each of the capabilities of SpoofCard is legal in the US. However, certain uses may be illegal depending on which state you are calling from or to. For example, a handful of states have passed laws that make it illegal to spoof caller ID for certain purposes, such as "to mislead, defraud or deceive the recipient of a telephone call." Before using the spoofing capability of SpoofCard, you should determine whether, given the reason that you want to use the service, its use would be legal in the state where you are calling from and the state where the party you are calling is located. In addition, it is illegal under the law of numerous states to record a telephone call without informing the other party that the call is being recorded. Before using the recording capability of SpoofCard, you should determine whether it is legal in the state where you are calling from and the state where the party you are calling is located to record the call without informing the called party. If you do not know whether such recording is legal in both states, you should protect yourself from possible state criminal prosecution by informing the other party that you are recording the conversation. SpoofCard cannot monitor conversations to determine whether they are being legally spoofed or recorded. SpoofCard disclaims any and all liability or responsibility for your use of the Card's spoofing or recording capability.

What other features does SpoofCard offer?

You have the ability to change your voice to a Male or Female. If you do choose to change your voice, the person whom you call will hear your transformed voice in real-time. We also offer the option to record your conversation, which can later be retrieved by logging-in to the control panel or calling the toll-free access number from any phone. There is no extra cost for these features and they are included with your purchase.

What are some examples of SpoofCard uses?

Many! For example, business professionals such as doctors can return calls using their personal telephones without disclosing phone numbers they prefer to keep private. Also, the free Call Recording Feature enables many businesses to have a record of a verbal order or transaction that can be referred back to later.

Can calls be traced back to me?

Your financial, personal and call records are all confidential and are untraceable. However, if there is illegal activity and we are served with a subpoena, we will cooperate with the court.

Can any number be used to show up on the Caller ID?

Any 10 digit number can be used. Not only will the number show up but also the Name registered for that number would automatically appear.

What number will show up on the phone bill of the person whom I call?

Whatever number you enter as the spoof number will show up on the bill of the person you called. They won't ever see your actual phone number!

How safe is my data?

All information which passes between our servers and your computer is encrypted using a technology called Secure Sockets Layer (SSL), the same technology that banks use to protect data.

Saturday, February 6, 2010

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Tnooz: The blurring lines between transactional and non-transactional sites


My latest post for Tnooz has is live. Title of the post is "Non-transactional travel sites are chasing the online agents on unique product hunting – but can it work?". I write about how content sites are starting to negotiate directly with suppliers for unique product offerings, trying to directly challenge the major online travel agents. Mentioned in the post are Kayak Private Sale, TripAdvisor Business Listings, Voyageprive, Jetsetter, Dealbase and Totaltravel.

You can read the full post here.

Thursday, January 14, 2010

In a day when everyone is talking Apple have a look at Google

Today is the day a half laptop, half smart-phone, all PR blitz shoved the State of the Union off the front page and sent Apple fan boys and girls running for their credit cards. The iPad has dominated the twitointerblogsphere all day. Desperately looking for a different angle on the story I was interested to look at the Google.com.au search results for "ipad". Below is a screen shot. Three very interesting things you can see from it.

1. Look at who is bidding on the term ipad. Two competing news outlets have bid on the term and are paying Google to drive traffic to news stories about the ipad. This is interesting first because I have not heard of a news company buying keywords before. Secondly the speed in which they put together the campaign. Presumably it was planned ahead of time and executed very early Sydney time.

2. Look at what is dominating the search results. The middle area is not links to two or three static websites. Instead there is a scrolling twitter feed updating every part second without the site having to refresh. True real time search integration. I saw this a few weeks ago for the first time with the "latest result" feed matching those search terms trending high on twitter. I like it but missing is the authority element to help determine which tweets/real time updates should be read.

3. Look at who is number one for search results and loving the traffic they are getting. Some South Australian property developer and owner of the ipad apartment complex in Adelaide is having the traffic day of the life as owners of ipad.com.au.

Take a look - screenshot below. Another change in the search industry hot on the heals of a hardware revolution.

Friday, December 18, 2009

Kayak Private Sale: Surely to mean increased cost and complexity for Kayak. A zero percenter no more


Dennis Schaal over at Tnooz broke the story that Kayak is launching a program called Kayak Private Sale. In a post titled "Kayak gets clubby with exclusive hotel deals" he revealed that Kayak is planning on launching exclusive deals. These deals will be negotiated directly with a property and made available for Kayak exclusively. A few days later Dennis had an update in his post "Kayak exclusives to include flights, hotels, vacation packages" including confirmation that these exclusives would extend to flight and packages as well as hotels. Bookings will be at the supplier site based on a click/referral from Kayak.

This is a very interesting step from Kayak - but not for the reasons you first think. In the words of PhoCusWright boss Phillip Wolf one of the hallmarks of Kayak's success was that it was a "zero percenter". That is a site where zero (or near zero) percent of the site content is controlled or produced by the owner. The main disadvantage of being a zero percenter is that you don't control inventory, price or the customer experience. The main benefit of being a zero percenter is the dramatic operational cost advantage you have over an online retailer. No need for a supplier contracting team as a small biz dev team is enough to secure content. No need for a fulfilment team as the supplier/advertiser takes the booking. No need for a customer care team as the supplier/advertiser talks to the customer. This saves millions in costs. This is how you can be one of the biggest travel sites on the planet but with less than a 100 staff (last time I heard).

But (as I said in my comment to Dennis' first post) signing and managing exclusive deals takes time and a team. Call it a revenue management team or a hotel market management/contracting team. Either way it is a group of sales and revenue professionals who need to talk weekly/daily to suppliers. In the OTA world this means local market people - lots of them. Plus if you are going to load exclusive deals you are going to need to talk to consumers when those deals are not what they are supposed to be. This means more people which means higher cost. All of this adds up to a significant operational and cost change for Kayak

I am looking forward to seeing how this plays out. Am I missing something?

Monday, October 26, 2009

BOOT to present at ad:tech March 17 in Sydney


ad:tech Sydney is on this year March 16 & 17. The BOOT will be presenting on March 17 at a session titled.

What Is The Impact Of Social Content On e-Commerce?

Other panellists include

* Tim O'Neill, Joint Managing Director, Reactive
* Mike Hickinbotham, Social Media Senior Advisor, Telstra
* Michael Gorman, Vice President for Strategy, Acxiom Global Multichannel Marketing Services
* Dan Ferguson, Online Channel Manager, General Pants